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Ronit Raphael Hits the French Market

The Israeli brand launches its Swiss beauty products line in the Four Seasons Hotel's spa in Paris.

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By: Jamie Matusow

Editor-in-Chief

Ronit Raphael has launched its Swiss beauty products line L. Raphael at the spa of the Four Seasons Hotel George V in Paris. This is the brand’s first introduction into the French market and it is taking place following a year of activity in the spa of the Gstaad Palace hotel in the Swiss resort village of Gstaad, where–according to Raphael–the brand’s market share is about 52% of all spa treatment sales.

Ronit Raphael, a brand in the cosmetic and paramedical treatments field, has been operating in Israel for more than 20 years. Raphael’s Swiss brand was launched successfully in Geneva in 2005, upon the opening of the “hall of beauty” on Rue du Rhône, one of the city’s shopping streets, and has been marketed successfully so far in Switzerland, Russia and Israel.

The beauty products line includes four beauty systems for different skin types and aims to complete the series of treatments at Ronit Raphael’s beauty centers in Israel and Europe and maximize the treatment results even after the customer returns home.

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